Redefining patient-centred healthcare
Fransina Frans, CEO of Haastig Medical Centre, is redefining patient-centred healthcare through a holistic and forward-thinking approach.
At the helm of Haastig Medical Centre, Frans is leading a new era of care that seamlessly integrates medical excellence with compassion, innovation and aesthetic services.
Guided by the belief that true health extends beyond diagnosis and treatment alone, she has built a practice that supports patients not only medically, but also in their confidence, well-being and overall quality of life. Her leadership reflects a growing shift in healthcare towards care that is both clinically sound and deeply personal.
Frans’s decision to step into the role of CEO was inspired by years of hands-on clinical experience and a desire to redefine how healthcare is delivered and experienced. Throughout her career, she observed that patients increasingly seek comprehensive care that combines professionalism with warmth and individualised attention. Haastig Medical Centre represents the realisation of that vision, offering a space where general practice, skin health and aesthetic services coexist to deliver integrated, patient-focused care.
Her professional journey has been shaped by a balance of clinical practice and leadership development. Reflecting on her experience, she said: “I served in various roles, including leading adolescent health programmes, mentoring multidisciplinary healthcare teams, and contributing to the establishment of model clinics of care.” These roles strengthened her understanding of healthcare systems, teamwork and the importance of patient-centred service delivery. Her participation in the WomenLift Leadership Journey further refined her leadership style, equipping her with the confidence, resilience and strategic insight required to lead a growing medical centre.
As CEO, Frans is focused on positioning Haastig Medical Centre as a trusted, modern general practice known for clinical excellence and strong ethical standards. Her priorities include delivering evidence-based, personalised care, integrating advanced dermatological and aesthetic services into everyday clinical practice, and fostering a motivated, compassionate team committed to excellence, empathy and innovation.
Looking ahead, Frans is driven by a broader vision for healthcare. “I aim to create a lasting impact both within Haastig Medical Centre and across the broader healthcare industry,” she noted. Through continuous learning, the adoption of new technologies and a strong focus on patient experience, she envisions the centre becoming a model for comprehensive private healthcare. At the heart of her work is a deep sense of purpose, inspired by transformation in patients, teams and communities, and a commitment to meaningful change through compassionate leadership.
At the helm of Haastig Medical Centre, Frans is leading a new era of care that seamlessly integrates medical excellence with compassion, innovation and aesthetic services.
Guided by the belief that true health extends beyond diagnosis and treatment alone, she has built a practice that supports patients not only medically, but also in their confidence, well-being and overall quality of life. Her leadership reflects a growing shift in healthcare towards care that is both clinically sound and deeply personal.
Frans’s decision to step into the role of CEO was inspired by years of hands-on clinical experience and a desire to redefine how healthcare is delivered and experienced. Throughout her career, she observed that patients increasingly seek comprehensive care that combines professionalism with warmth and individualised attention. Haastig Medical Centre represents the realisation of that vision, offering a space where general practice, skin health and aesthetic services coexist to deliver integrated, patient-focused care.
Her professional journey has been shaped by a balance of clinical practice and leadership development. Reflecting on her experience, she said: “I served in various roles, including leading adolescent health programmes, mentoring multidisciplinary healthcare teams, and contributing to the establishment of model clinics of care.” These roles strengthened her understanding of healthcare systems, teamwork and the importance of patient-centred service delivery. Her participation in the WomenLift Leadership Journey further refined her leadership style, equipping her with the confidence, resilience and strategic insight required to lead a growing medical centre.
As CEO, Frans is focused on positioning Haastig Medical Centre as a trusted, modern general practice known for clinical excellence and strong ethical standards. Her priorities include delivering evidence-based, personalised care, integrating advanced dermatological and aesthetic services into everyday clinical practice, and fostering a motivated, compassionate team committed to excellence, empathy and innovation.
Looking ahead, Frans is driven by a broader vision for healthcare. “I aim to create a lasting impact both within Haastig Medical Centre and across the broader healthcare industry,” she noted. Through continuous learning, the adoption of new technologies and a strong focus on patient experience, she envisions the centre becoming a model for comprehensive private healthcare. At the heart of her work is a deep sense of purpose, inspired by transformation in patients, teams and communities, and a commitment to meaningful change through compassionate leadership.
